KNOWLEDGE IS POWER.
We bring you the latest opinion, studies and mental models needed for first class CX.
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How do you know if your customers trust you?
Read More →Building Trust: The Equation You Need to Know Trust is the foundation of any strong…
: How do you know if your customers trust you? -
Is Your CX Strategy Stuck in “React Mode”? It’s Time to Get Proactive.
Read More →In today’s customer-centric world, simply reacting to problems isn’t enough. Businesses need to anticipate needs,…
: Is Your CX Strategy Stuck in “React Mode”? It’s Time to Get Proactive. -
More Than You Can See: A Story about Machine Learning
Read More →“It can’t be done, you can’t see or hear a difference between the calls”. This…
: More Than You Can See: A Story about Machine Learning -
The eCommerce Death Spiral: How Brand can Save you
Read More →“Brand is the promise you make to your customers” For 20 years, brand has been…
: The eCommerce Death Spiral: How Brand can Save you -
Understanding Your Position on the Analytics Maturity Curve: A Guide for Marketing Directors
Read More →To be a real data-driven marketer you have to look past ‘data for knowing’ and…
: Understanding Your Position on the Analytics Maturity Curve: A Guide for Marketing Directors